In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]
If It Ain’t Broke…
…no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post. As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty […]