Been doing a fair amount of work marketing seminars and similar events lately.
So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”).
In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now gone under with debts of $2.5m after failing to sell enough tickets.
Number of lessons to be learned from this fiasco…
…so it’s worth you reading the full article.
I couldn’t help thinking that if this guy had hired my good mate Pete Godfrey, this tale would have had a different (and happier) ending.
You see, Pete is an expert at “getting bums on seats” at events. Proven track record. And one thing he hammers home repeatedly is “Never underestimate the scale of the task”.
People are busy and they need a good reason to take the time to attend an event and fork over their hard earned cash (particularly if times get more difficult economically).
Pete has identified 9 key reasons why people attend “Introductory” type seminars and 15 reasons why people hand over cash to attend higher priced events.
And he goes over these in detail (as well as sharing his key strategies to fill events) in his “Master Class” event that I mentioned yesterday.
I remember thinking at Pete’s first “Master Class” that this section alone was worth the price of the whole event.
Dates for Pete’s third (and final) “Master Class” are October 31, November 1 and 2. It’s at the Hilton in Brisbane.
To get all the details send me an email at “kevin ‘at’ MaximumResultsCopywriting.com”. Put “Pete Godfrey Master Class” as the subject line and include your name and mailing address. I will send you an information pack by express mail.
By the way, when I mentioned this marketing debacle to Pete, his first comment was “Bet this guy didn’t have a list”.
Don’t make the same mistake and don’t miss out on Pete’s “Master Class”.