Dropped in on Mal Emery’s latest “Masters Of Cash Flow” event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be good friends with Ted. So, I was delighted when Pete introduced me […]
A Cautionary Tale Of Event Marketing…
Been doing a fair amount of work marketing seminars and similar events lately. So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”). In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now […]
Copywriting “Master Class” With Pete Godfrey…
…is coming up real soon! I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!) Anyway, Pete’s third (and final) “Master Class” is fast approaching. It’s on Friday Oct 31, Saturday Nov 1 and Sunday Nov 2 at the […]