Dropped in on Mal Emery’s latest “Masters Of Cash Flow” event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be good friends with Ted.
So, I was delighted when Pete introduced me to Ted and I had the opportunity to talk with the great man for a few minutes.
Ted really is a very charming, warm and gracious man. Of course he is a veritable walking library of knowledge about direct response marketing and copywriting. I didn’t have too long to chat with him, but he shared a couple of interesting tips.
Firstly, his view is that to be a great copywriter you need to be a good reader. I’ve noticed that quite a few other top copywriters share that opinion (I know Pete’s a big reader as well as David Garfinkel, for example).
Secondly, Ted recommends starting each day with “A song in your heart” by which he means listenting to some uplifting music. He’s a big fan of Mozart.
I also discovered that Ted is an accomplished dancer and that his seminars have become known for featuring impromptu dance lessons from Ted that attendees have absolutely loved!
Now, can’t say that latin and ballroom dance is necessarily going to help with copywriting but as dance is my main social passion, Ted soared even higher in my estimation with this discovery.
Ted’s actually holding a seminar in Sydney this coming November 8 and 9. I’ll post more details when available.
Talking of copywriting seminars, Pete Godfrey’s “Master Class 3.0” is fast approaching. The event is almost full and more places were snapped up over the weekend after Pete’s presentation. But there are still some spots available.
If you’re interested in finding out more about the event, send an email to “kevin ‘at’ MaximumResultsCopywriting.com” with “Pete Godfrey Master Class” in the subject line and your name an address in the email. I’ll mail you a full info pack straight away.