In a previous post (“Attention Copywriters – Differentiate Or Die”) I mentioned legendary copywriter and ad-man Rosser Reeves. Here’s a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising and was an advocate of what was known as the “Hard Sell” approach to advertising. […]
Some Unusual Copywriting Tips From The Great Ted Nicholas
Dropped in on Mal Emery’s latest “Masters Of Cash Flow” event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be good friends with Ted. So, I was delighted when Pete introduced me […]