…and focus instead on “The Irresistible Offer”? That’s the advice of marketing maverick and genius Mark Joyner in his book “The Irresistible offer”. According to Mark, the Irresistible Offer is…
More About Copywriting Legend Rosser Reeves
In a previous post (“Attention Copywriters – Differentiate Or Die”) I mentioned legendary copywriter and ad-man Rosser Reeves. Here’s a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising and was an advocate of what was known as the “Hard Sell” approach to advertising. […]