I’ve often mentioned the work of legendary copywriter and marketer Claude Hopkins. He was one of the pioneers of direct response marketing and many of the techniques that we today regard as fundamental. Reading through a newsletter today, I was reminded of one of the most successful of his campaigns… …and how it can help […]
More About Copywriting Legend Rosser Reeves
In a previous post (“Attention Copywriters – Differentiate Or Die”) I mentioned legendary copywriter and ad-man Rosser Reeves. Here’s a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising and was an advocate of what was known as the “Hard Sell” approach to advertising. […]