A full and very informative meeting of the GKIC London Chapter this month on 21 April at “The Happenstance” near the magnificent St Paul’s cathedral. Three guest speaker plus the always insightful David White. David kicked off the afternoon talking about… …“6 Ways To Strengthen Your Business”… …where he took a look at 6 areas […]
If You Need A Good Headline…
…then Lawrence Bernstein has… “9 Headline Templates That Have A Prayer” …for you over at the “Info Marketing Blog”. Using templates and “swipes” is a somewhat controversial topic in copywriting…
Marketers – Is This Apparently Attractive Tactic Costing You Dearly?
Copywriter Michel Fortin recently published a post titled “Customers Won’t Discount Your Dishonesty”. It’s about the marketing tactic of making an “Exit Offer” at a discounted price as a last ditch effort to squeeze some revenue from the traffic. Now, there is a “wrong way” and a “right way” to make this kind of offer. […]