Unless you’ve been completely cut off from the world lately, you’ll be aware of Twitter. There’s been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with everyone and their dog jumping on the bandwagon (I guess […]
More Controversy About “That” Tactic
There’s been a bit of controversy lately about the marketing tactic of “forced continuity”. It’s flared up again with a recent promotion by Mike Filsaime of “Butterfly Marketing” fame. Mike is launching a new magazine focused on internet marketing and to get people to try out a subscription he’s giving away a ton of free […]
Marketers – Is This Apparently Attractive Tactic Costing You Dearly?
Copywriter Michel Fortin recently published a post titled “Customers Won’t Discount Your Dishonesty”. It’s about the marketing tactic of making an “Exit Offer” at a discounted price as a last ditch effort to squeeze some revenue from the traffic. Now, there is a “wrong way” and a “right way” to make this kind of offer. […]