Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good. In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate. Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective […]
The Importance of Trust In Marketing And Copywriting
Yesterday I talked about the importance of proof elements in copywriting. Something that is closely linked, but a little different, is TRUST. You often see it said that lack of trust is one of the biggest obstacles to making a sale. In online marketing, it can be a particular problem. Hence the importance top marketers […]
More Controversy About “That” Tactic
There’s been a bit of controversy lately about the marketing tactic of “forced continuity”. It’s flared up again with a recent promotion by Mike Filsaime of “Butterfly Marketing” fame. Mike is launching a new magazine focused on internet marketing and to get people to try out a subscription he’s giving away a ton of free […]
Copywriters – Great Insights On The Business Of Being A Freelance Copywriter
One of the things I like most about top copywriter John Carlton is his insights into the reality of life as a freelance copywriter. It gets a bit “Zen” at times but, hey, I’m into that kind of thing! Now, John has recently posted a piece on his blog titled “Copywriting Crisis”. If you’re a […]