The latest social media craze…opportunity or waste of time?
Marketing And The Holy Groupon
Gee, is there any marketing problem that a Groupon promotion can’t solve?!? As always, Tom Fishburne provides a light-hearted and thought-provoking insight into an aspect of contemporary marketing with his post “holy groupon”. Here’s my take on how Groupon and it’s numerous competitors (I notice Google has a coupon program in beta right now) fit […]
Add Some Voodoo To Your Marketing Mix
No excuse needed to post a cartoon from the great Tom Fishburne… …but check out the full post “idea voodoo” for a wonderful example of some very smart marketing… …you might even say it’s an example of adding some voodoo to the marketing mix!
Price And The Current Marketing Mix
Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good. In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate. Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective […]