Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
Marketing And The Holy Groupon
Gee, is there any marketing problem that a Groupon promotion can’t solve?!? As always, Tom Fishburne provides a light-hearted and thought-provoking insight into an aspect of contemporary marketing with his post “holy groupon”. Here’s my take on how Groupon and it’s numerous competitors (I notice Google has a coupon program in beta right now) fit […]
Marketing Observations From The Australian Fitness Expo
Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer. Shameless plug – you can get all the details at www.QuickGym.com.au. In just 4 minutes […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Example Of An Old Idea To Increase Sales…
There’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!). Anyway, they are currently running a promotion with the theme of…