October is approaching… …and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are applicable to a wide range of businesses and marketing situations… “It’s Scary What You Are Missing!” “Now a spooktacular, very […]
It’s Not The Mousetrap…It’s All About The Marketing…
Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
Marketing Observations From The Australian Fitness Expo
Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer. Shameless plug – you can get all the details at www.QuickGym.com.au. In just 4 minutes […]