Welcome to this look ahead at the month of October 2012 and the events, anniversaries and occasions that a switched on marketer can use as the basis and reason for an event-driven promotion. This month I’ll cover “global” events first before looking at the local scene in Australia. The stand out occasion, and one beloved […]
Looking Ahead – Marketing Calendar October 2011
October is approaching… …and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are applicable to a wide range of businesses and marketing situations… “It’s Scary What You Are Missing!” “Now a spooktacular, very […]