There’s an awful lot of nonsense talked about online copywriting and how it’s “different” from the regular variety. Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in this case “online copywriting”). Unfortunately, this can cause some confusion, particularly to new […]
Looking Ahead – Marketing Calendar October 2011
October is approaching… …and probably the stand-out event from a marketing perspective is (frighteningly) Halloween! Skimming through some (very old) back issues of the Dan Kennedy newsletter, came across these pieces of copy that are applicable to a wide range of businesses and marketing situations… “It’s Scary What You Are Missing!” “Now a spooktacular, very […]