There’s an awful lot of nonsense talked about online copywriting and how it’s “different” from the regular variety. Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in this case “online copywriting”). Unfortunately, this can cause some confusion, particularly to new […]
Turning Marketing Trash Into Cash
Guest post from my good mate Pete Godfrey… …with some killer marketing tips on making the most of those old leads you might have hanging around. One tip of my own, from painful marketing experience, is that if you haven’t contacted these old leads for while… ..warm them up with a little relationship building, ideally […]