Let’s take a look at the coming month of February 2015 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and major […]
Dr Who And The Mysterious Direct Response Marketing Time Lord
Not sure if an episode of Dr Who with the title of this post would attract much interest… …but no matter! Today (23 November 2013) is the 50th anniversary of the very first episode of the Science Fiction TV series “Dr Who”. There’s no doubt the show has been tremendously successful. It attracts a cult-like […]
Looking Ahead – Marketing Calendar November 2013
Time to look-ahead at the month of November 2013… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…we’re fast approaching the end of the year… and that means CHRISTMAS, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s not […]
Looking Ahead – Marketing Calendar August 2013
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It’s a pretty barren month for major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the tail-end of winter. […]
Looking Ahead – Marketing Calendar 2013
Ideas to create a marketing calendar for 2013…