Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It’s a pretty barren month for major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the tail-end of winter. […]
Looking Ahead – Marketing Calendar August 2009
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it’s the middle of summer and the holidays… …and down here in Australia it’s the tail end of winter. You tend not to see too many product launches or big promotions… …for the […]