ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli… …and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred day on the calendar. For both countries, the events of the Gallipoli […]
Looking Ahead – Marketing Calendar 2013
Ideas to create a marketing calendar for 2013…
Looking Ahead – Marketing Calendar November 2012
Time for our monthly look-ahead… …this time at November 2012… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We’re fast approaching the end of the year, and that means Christmas, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s […]
How To Reapply Content To Create A New Product
Received this marketing piece with a recent issue of Australian “Men’s Health”… It’s for a product called… “The Men’s Health Big Book Of 15-Minute Workouts”. Now it caught my attention as being both… 1) A good example of re-purposing and re-using content; and 2) Also a good example of an attractive product idea. The monthly […]