ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli… …and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred day on the calendar. For both countries, the events of the Gallipoli […]
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Reality In Marketing – What Place For Social Media?
I recently tweeted this post from Malcolm Auld… “Why Labor’s social media failed…” …because it contains a number of very interesting points for marketers considering how to use social media. (For non-Australian readers, the context of this is the recent Australian Federal election.) Point #1: “(Obama’s Director of Direct Marketing for his first election) …revealed […]