This year, 2012, marks the 50th anniversary of the founding of the “Greatest Rock’n Roll Band In the World”… …the Rolling Stones. Naturally, as good marketers, the band are marking the occasion with a new compilation album “Grrr!”… …a new logo… …plenty of commemorative merchandise… …a new film about the band “Crossfire Hurricane”… …PLUS a […]
Looking Ahead – Marketing Calendar October 2012
Welcome to this look ahead at the month of October 2012 and the events, anniversaries and occasions that a switched on marketer can use as the basis and reason for an event-driven promotion. This month I’ll cover “global” events first before looking at the local scene in Australia. The stand out occasion, and one beloved […]