Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer. Shameless plug – you can get all the details at www.QuickGym.com.au. In just 4 minutes […]
Copywriting Notes – What To Do When You Think You’re A Complete Idiot
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing. They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!). But for most copywriters (and entrepreneurs, as well) it’s something that comes with the […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]