I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]
Is Direct Response Meerkating Dangerous?
I recently enthused about the “Compare the Meerkat” campaign for the UK insurance site “Comparethe market.com” (in the post “Emotional Direct Response Meerkating?!?”). But are there dangers in an off-beat, somewhat zany campaign like this? I’ll consider this in a moment, but first another of the brilliant ads in the series… Wonderful! But are there […]
Copywriting Notes – What To Do When You Think You’re A Complete Idiot
I confess. There are times when I feel like a complete idiot. Times when I wonder if I really know what I’m doing. They don’t last, of course (otherwise it would be highly unlikely that I’d be writing this post today!). But for most copywriters (and entrepreneurs, as well) it’s something that comes with the […]