A HUGE smile and more than few chuckles when I saw this wonderful marketing cartoon from the incomparable Tom Fishburne… For those not familiar with the “post-production” reference… “In an ad shoot, we often hear someone say, “we’ll fix it in post-production”. This usually happens when there’s been a mistake, but not severe enough to […]
Recipe For Marketing Disaster
Saw this item (with the lead “Recipe For Disaster”)… “Classic menu items and why chefs hate them” …and was reminded of a surprisingly common marketing blunder. Namely… … that a company or marketer gets tired of a promotion and stops it… …before the market actually loses interest. The result at a minimum is not making […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]