Riffing off of the recent sale of the painting “The Scream”… “Edvard Munch’s The Scream Sells For Record $119.9 Million” …here’s another great marketing cartoon from Tom Fishburne… Full post at “marketing clutter”. From the post… “There has never been a greater level of marketing clutter. Yankelovich Consumer Research charts that “we’ve gone from being […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]