Ever wonder what your customers and prospects are thinking about right now? A perhaps painful reminder from the great Tom Fishburne… Full post at “inside the mind of the consumer” and well worth the read…along with another version of this magnificent marketing cartoon. Sadly, our prospects and even customers are most definitely NOT thinking about […]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]