Watching the Rio Olympics in August, I was struck by just how persistent (indeed aggressive) some of the Gold Medal winners had to be. For example, 58 year-old Nick Skelton who won Gold in the Individual Show Jumping for Team GB has been to SEVEN Olympic Games! Persistence is essential to success in any endeavor […]
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Nightmare For Marketers Inside The Mind of The Consumer
Ever wonder what your customers and prospects are thinking about right now? A perhaps painful reminder from the great Tom Fishburne… Full post at “inside the mind of the consumer” and well worth the read…along with another version of this magnificent marketing cartoon. Sadly, our prospects and even customers are most definitely NOT thinking about […]