Watching the Rio Olympics in August, I was struck by just how persistent (indeed aggressive) some of the Gold Medal winners had to be. For example, 58 year-old Nick Skelton who won Gold in the Individual Show Jumping for Team GB has been to SEVEN Olympic Games! Persistence is essential to success in any endeavor […]
GKIC London Chapter – Meeting 19 August 2014
The latest meeting of the GKIC London Chapter… “The Place For Prosperity” …took place on Tuesday, 19 August 2014. This month’s guest speaker was Patrick Powers… …expert in persuasion, influencing and networking. His topic was how to network effectively and in particular how to avoid the… “7 Deadly Sins Of Networking And Influencing” The idea […]
Better Website Conversion Tips – Part 9
Better Conversion Tip #9 – Test Split testing, also known as A/B testing, is the process of having two identical pages (except for one change) rotate randomly to see which one generates more sales (or opt ins, or whatever the goal of the landing page). A little piece of code called a “cookie” is stored […]
Embarrassed By The Ugly State Of Your Keyboard?
It’s an occupational hazard of using a computer… …over time your keyboard is likely to get a little…messy. And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)… …they can be difficult to clean properly. I’ve certainly found it a problem… …so I was very interested when my good […]
The Social Media Marketing Delusion…
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing… and…