Ace copywriter John Carlton has a new post on his blog titled… “Full Tilt Boogie” What the heck is that about, you might wonder? All about marketing and business lessons from high stakes poker players. It’s something I’ve discussed before… …that in business it’s all about stacking the deck in your favour. Direct response marketing […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]
Copywriters – Are You Missing Out By Not Using This Unusual Tactic?
Got your attention? Good, that kind of illustrates the topic of this post! Copywriter Pete Godfrey, Australia’s own “Wizard Of Words” has made a couple of interesting posts on his blog ( “The Fear Of Loss Is More Powerful Than The Hope For Gain!” and “Persuasion Power…The Two-Sided Coin”) about the use of “negative” emotions […]