Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
“The Dark Knight”, The Social Mood And Copywriting
The new Batman movie, “The Dark Knight” is a massive hit and looks like it could challenge “Titanic” as the biggest grossing movie of all time. I went to see it yesterday and loved it. Best film I’ve seen all year. To paraphrase one reviewer “It’s visually stunning and works both as a conventional all-action […]