…with superstar copywriter Clayton Makepeace. I’ve raved about Clayton’s book “Two Hours To More Profitable Sales Copy” on more than one occasion on this blog. It’s an astonishing insight into how this top copywriter thinks about copy and how he approaches the task of creating sales pulling letters. Definitely one of the best resources I […]
“The Dark Knight”, The Social Mood And Copywriting
The new Batman movie, “The Dark Knight” is a massive hit and looks like it could challenge “Titanic” as the biggest grossing movie of all time. I went to see it yesterday and loved it. Best film I’ve seen all year. To paraphrase one reviewer “It’s visually stunning and works both as a conventional all-action […]