…and the implications for copywriters and marketers. I’ve mentioned the discipline of “Socionomics” on the blog before and the idea that events are to a large extent driven by “social mood”. Elections are obviously a very clear expression of the popular mood. So what can we as copywriters and marketers glean from the results of […]
“The Dark Knight”, The Social Mood And Copywriting
The new Batman movie, “The Dark Knight” is a massive hit and looks like it could challenge “Titanic” as the biggest grossing movie of all time. I went to see it yesterday and loved it. Best film I’ve seen all year. To paraphrase one reviewer “It’s visually stunning and works both as a conventional all-action […]