So, is your product or service really satisfying higher level needs?
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Putting Emotion Into A Tagline…
Out on my morning walk, I noticed this tagline on the side of a van… “Making People And Appliances Happy!” It was a Fisher & Paykel van (they’re a white goods and appliances firm), part of the service department. Now this might seem a little “cute” (there was a “Smiley” face on the van too!) […]