…plus a couple of other marketing observations on this, the first day of the second half of 2011! In no particular order… 1. The last few days as I’ve been out on my morning walk, I’ve noticed an ad on the side of a passing bus. At first glance, it contains only the headline or […]
Putting Emotion Into A Tagline…
Out on my morning walk, I noticed this tagline on the side of a van… “Making People And Appliances Happy!” It was a Fisher & Paykel van (they’re a white goods and appliances firm), part of the service department. Now this might seem a little “cute” (there was a “Smiley” face on the van too!) […]
Marketing Lessons From Starbucks #1
OK, I admit it, I’m a Starbucks junkie! There’s a Starbucks near where I live. My morning walk takes me past it and I almost always grab a coffee (Venti Flat White, for those who are interested). Anyway, even on my morning walk my little brain is working away looking out for marketing lessons. Recently I […]