One of the most dangerous fantasies that many business owners have is that because they have a “Great” product (let’s leave aside the question of deciding what a “Great” product is) then they can’t help but be successful. I recently came across a pointed reminder of why this is not the case. In a previous […]
Marketing Lessons From Starbucks #1
OK, I admit it, I’m a Starbucks junkie! There’s a Starbucks near where I live. My morning walk takes me past it and I almost always grab a coffee (Venti Flat White, for those who are interested). Anyway, even on my morning walk my little brain is working away looking out for marketing lessons. Recently I […]