Reminded of one of my favourite marketing themes the other day… …the need for, and the power of, FOCUS. Happened when I noticed an ad for Snap printers making a big thing about all the new services they offer. Their tagline is… …”We do more”… …which gives you a clue as to the problem. More […]
Marketing Lessons From Starbucks #1
OK, I admit it, I’m a Starbucks junkie! There’s a Starbucks near where I live. My morning walk takes me past it and I almost always grab a coffee (Venti Flat White, for those who are interested). Anyway, even on my morning walk my little brain is working away looking out for marketing lessons. Recently I […]