Welcome back to this series of articles discussing the copywriting classic “Scientific Advertising” by Claude Hopkins. Chapter 12 deals with the topic of “Strategy”. Hopkins clearly saw business and marketing as a highly competitive endeavour…
Marketing Lessons From Starbucks #1
OK, I admit it, I’m a Starbucks junkie! There’s a Starbucks near where I live. My morning walk takes me past it and I almost always grab a coffee (Venti Flat White, for those who are interested). Anyway, even on my morning walk my little brain is working away looking out for marketing lessons. Recently I […]