Got your attention? Good, that kind of illustrates the topic of this post! Copywriter Pete Godfrey, Australia’s own “Wizard Of Words” has made a couple of interesting posts on his blog ( “The Fear Of Loss Is More Powerful Than The Hope For Gain!” and “Persuasion Power…The Two-Sided Coin”) about the use of “negative” emotions […]
20 Copywriters And Marketers Just Got Themselves A Huge Bargain…
In the last post I discussed the auction that John Carlton was holding to sell the 20 places available at his upcoming workshop. Well, the auction has now closed. The results are in and the clearing price was (drum roll please!)…US$1,999. 20 copywriters and marketers really have got themselves a huge bargain, in my (no […]