In the last post I discussed the auction that John Carlton was holding to sell the 20 places available at his upcoming workshop. Well, the auction has now closed. The results are in and the clearing price was (drum roll please!)…US$1,999. 20 copywriters and marketers really have got themselves a huge bargain, in my (no […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]