Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…
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Copywriting Notes – Makepeace And Bencivenga Part 4
Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention. Also, notice Gary’s comments about books like “Think And Grow Rich”. Let’s […]