In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…
Revealed! Secrets Of Copywriting For An Amazing New Market
I’ve discovered an amazing new market for copywriters. The potential is enormous. No, I’m not trying to muscle in on Harlan Kilstein and the distressed real estate market. I’m talking about the copy on breakfast cereal boxes. Think about it. There must be millions of these out there on consumers tables.