…when there’s a plausible reason. Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg’s “Special K”. Now, at the beginning of the year many people make new resolutions to lose weight or get fit. And Kellogg’s take advantage of this in their advertising at the beginning […]
Revealed! Secrets Of Copywriting For An Amazing New Market
I’ve discovered an amazing new market for copywriters. The potential is enormous. No, I’m not trying to muscle in on Harlan Kilstein and the distressed real estate market. I’m talking about the copy on breakfast cereal boxes. Think about it. There must be millions of these out there on consumers tables.