…when there’s a plausible reason. Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg’s “Special K”. Now, at the beginning of the year many people make new resolutions to lose weight or get fit. And Kellogg’s take advantage of this in their advertising at the beginning […]
A Single Letter Can Make A Difference In Copywriting
You’re probably familiar with the idea that in copywriting every word counts. But how about the difference a single letter can make? There’s a fairly famous case…