In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…