We’ve just seen the latest orgy of self-indulgence from “Big Advertising” at Super Bowl 52. Great game apparently (I confess I’m not a fan of NFL) and the ads shown over the course of the game have become a major talking point. However, it seems unlikely that the folks paying for it all…the advertisers…will see […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…