The great Tom Fishburne (marketoonist.com) draws attention to great unease over marketing ROI in some quarters of mainstream marketing land… “Marketers are facing increasing pressure to demonstrate ROI, but giving a simple answer to the ROI question still isn’t that simple. Econsultancy released a report last month titled “Marketing Budgets 2016” that flags ROI measurement as […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…