We’ve just seen the latest orgy of self-indulgence from “Big Advertising” at Super Bowl 52. Great game apparently (I confess I’m not a fan of NFL) and the ads shown over the course of the game have become a major talking point. However, it seems unlikely that the folks paying for it all…the advertisers…will see […]
Looking Ahead – Marketing Calendar February 2009
Here’s this month’s look ahead at events in February that you could base a marketing promotion around. (As an aside, it’s already the 11th of the month! How did that happen?!?) The main event of general interest is Valentine’s Day on February 14. In the USA, the month kicks off with the football “Super Bowl” […]