A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]
December 2012 Is Here – Marketing Promotions In Full Swing!
It’s December 1st…I can’t believe the last month of 2012 is upon us! The Advent season starts tomorrow (December 2 this year, “officially” it’s the fourth Sunday before Christmas Day). You’re probably familiar with the traditional “Advent Calendars” where a new window is opened every day to reveal a Christmas-related item. You could easily adapt […]
December Is Here…Recap Of Holiday Promotion Ideas
December is here, the Advent Season has arrived… … holiday marketing campaigns are in full swing. In my inbox this morning was a “12 Days Of Christmas” themed campaign… (let’s overlook the fact that officially the 12 Days of Christmas starts on…Christmas Day) …and event the spammers are getting in on the act! Subject line […]