Christmas and the New Year are fast approaching. Next week sees the “Thanksgiving” holiday in the USA and “Black Friday” on November 27, which seems to have become a world-wide phenomenon in recent years. This traditionally marks the start of the Christmas shopping season…in reality, of course, that has been in full swing for some […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]