Another solid agenda at this month’s meeting of the GKIC London chapter (slightly later this month on 27 June 2014). The meeting kicked off with guest speaker Robert Craven. Robert has been described as “the entrepreneurship guru” and is a professional speaker, author and consultant. He is active in both the academic world and the […]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…